Jewellery showroom app

Challenge

The jewelry industry, though traditional, requires continuous innovation to meet the growing expectations of consumers. The brand Auroria, known for creating high-quality jewelry such as engagement rings and wedding bands, faced a challenge related to the digital customer experience.

A key requirement was to enable customers to try on rings online in both 2D and 3D formats, which is crucial for making an informed choice without the need for a physical store visit. One of the significant challenges we faced was accurately detecting the finger and placing the ring in the correct position. Ensuring the ring appeared naturally on the hand required sophisticated image recognition and AR technology. Additionally, the app needed to provide a smooth and intuitive user experience, making it easy for customers to interact with the virtual try-on feature effortlessly.

Solution

ith the help of FlutterPeak, our team transformed the jewelry shopping experience by integrating augmented reality (AR) technology. Initially developed in Flutter, we later transitioned to native iOS to fully utilize AR capabilities.

A key challenge was accurately detecting the finger and ensuring the ring appeared naturally. We achieved this by identifying two key points on the finger and placing the ring between them.

The rotation and scaling were adjusted dynamically based on real-time recalculations of distances between these points and neighboring fingers. The 2D and 3D virtual try-on feature allows customers to preview jewelry realistically, closely examining details before making a purchase. This enhances the digital shopping experience, providing confidence in selecting the perfect ring without needing a physical store visit.